Interior Design by LULO Design Studio
Products and Materials Florense
Furniture by Harmony Luxury Furniture
Photography by Gio Morales

Roth Residence unfolds as a contemporary sanctuary where serenity guides every design gesture. Light, materials, and proportion engage in a subtle dialogue, shaping an enveloping atmosphere that invites one to inhabit the space with ease, comfort, and understated sophistication.
The project is grounded in a clear premise: to conceive a home where modernity does not translate into coldness, but rather into balance. Lulo Design Studio understands interior architecture as a sensory experience, and in Roth Residence this vision materializes through spaces that convey calm while embracing a contemporary character. The design is built on restraint, allowing each element to breathe and carry meaning. The color palette, defined by soft and neutral tones, establishes a serene foundation that flows throughout the home. Far from feeling monotonous, this base is enriched through layers of texture—natural woods, matte surfaces, and carefully selected materials that add visual depth and tangible warmth to the interiors.


At the heart of the home lies the kitchen, conceived as a social space as much as a functional one. An oversized island acts as both a visual anchor and a gathering point, serving simultaneously as a work surface and a sculptural element. Its presence defines the space without overpowering it, integrating naturally into the overall composition.


Custom millwork plays a fundamental role in the project’s narrative. Clean lines, integrated solutions, and concealed details maintain a refined aesthetic where visual order reinforces a sense of calm. Storage is thoughtfully hidden, eliminating unnecessary interruptions and supporting a seamless spatial continuity.


One of the project’s greatest strengths is its sense of flow. The transition between kitchen and dining area occurs organically, without abrupt gestures or forced divisions. Spaces connect through carefully considered proportions and a consistent material language, allowing the home to be experienced as a harmonious whole.


Lighting is carefully calibrated to complement the architecture without overt protagonism. Natural light is maximized during the day, while artificial lighting is subtly integrated to highlight textures and volumes. The result is an enveloping atmosphere that evolves throughout the day without losing its serene essence.


Beyond aesthetics, Roth Residence stands out for its focus on everyday living. Each space is designed to be inhabited comfortably and intuitively, elevating daily routines through thoughtful design. Luxury here is redefined—not as excess, but as well-being, durability, and attention to detail.


Roth Residence clearly reflects Lulo Design Studio’s philosophy: creating timeless interiors that respond to present needs while embracing a long-term vision. It is a project that demonstrates how true sophistication lies in simplicity executed with precision, coherence, and the ability to design spaces that endure both emotionally and aesthetically.


