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product · September 8, 2026

AkzoNobel and Dulux name Soulful Sage as 2027 Colour of the Year

The annual specification forecast has broad influence across interiors, architectural coatings and product marketing, with three coordinated palette systems for residential and professional applications.

AkzoNobel and Dulux name Soulful Sage as 2027 Colour of the Year

About this story

AkzoNobel has selected Soulful Sage, described as a soft, silvery and warm green, as its 2027 Colour of the Year following its annual global trend-research process. The color anchors three coordinated stories named Glow, Light and Lift. Dulux is presenting residential applications including monotone rooms, two-tone wraparound treatments and pairings intended for styles ranging from Scandinavian interiors to Japandi. Professional guidance also addresses educational, healthcare, office and hospitality environments.

Status and timeline

Soulful Sage and its supporting 2027 palettes have been announced for global rollout across AkzoNobel brands including Dulux, Sikkens, International and Interpon.

Design highlights

Nature-associated grey-green as a flexible foundation; lighter and emotionally restorative interiors; coordinated Glow, Light and Lift palette families; use of color for zoning, wayfinding and atmosphere.

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