Hospitality SERIES  •  Project FEATURE

The City as a Stage – Ciudadano by MAD & Un Medio

Photographer  Gonzalo Viramonte

  //  

Architect  MAD

  //  

Interior Designer  MAD

  //  

Architect  Un Medio

  //  

Interior Designer  Un Medio

  //  

Products and Materials  Ilva

  //  

Products and Materials  Grupo FV - Ferrum

  //  

Products and Materials  Roca Argentina

  //  

Products and Materials  EGGER

The City as a Stage – Ciudadano by MAD & Un Medio

Conceived as a refuge within the city yet inseparable from it, Ciudadano blurs boundaries.

Ciudadano is not merely an architectural project—it is the embodiment of a way of inhabiting reality. Inspired by the cosmopolitan spirit, it creates a setting where everyone feels they belong, no matter their origin. MAD & Un Medio turns this vision into a symbolic territory: a point abstracted from the map, transcending frontiers to become a shared experience of community. Its architecture dialogues with urban life, creating a warm and cosmopolitan setting that celebrates belonging and shared experiences.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

"It is an open, luminous space where the city itself becomes part of the experience."

The project’s guiding premise is openness—allowing the city itself to enter the space. This gesture transforms Ciudadano into a stage where public and private coexist. The experience does not remain enclosed; it expands outward, breathing at the rhythm of the surrounding streets. In doing so, Ciudadano establishes itself as a landmark within the urban fabric.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

Inside, the design celebrates the city’s richness and diversity. Guests encounter intimate corners for quiet reflection as well as open areas that promote interaction. Each space carries its own character, telling a story that contributes to the whole. This variety ensures dynamism, so that every visit to Ciudadano becomes a different discovery.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

"Ciudadano demonstrates that belonging is not about possession but about encounter. Wherever we are, we can always feel at home."

At the heart of the project stands the bar, conceived as a meeting point where conversations, flavors, and experiences converge. Far beyond its functional role, the bar represents Ciudadano’s spirit: a place of dialogue between the brand, its gastronomic offering, and its guests. It is here where the sense of belonging is most tangible.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

The façade reflects Ciudadano’s identity and invites discovery. With transparency, colors, and materials inspired by the urban landscape, it creates a captivating visual effect. Rather than closing itself off, it becomes an extension of the street—a gesture of openness that reinforces the project’s communal essence.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

MAD & Un Medio achieves architecture that mediates between urban life and personal experience. Through textures, light, and spatial composition, the project shapes an environment that feels like a continuation of the city itself. In this way, Ciudadano transcends conventional architecture, creating an atmosphere that stimulates interaction, belonging, and collective identity.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

What makes Ciudadano truly remarkable is its ability to interpret urban dynamics and translate them into architecture. The project’s strength lies not only in its aesthetics but in its conceptual depth—an open invitation to inclusion, interaction, and shared memory. At a time when many spaces isolate themselves, Ciudadano chooses to open up, reminding us that architecture’s true purpose is to connect people.

The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio
The City as a Stage – Ciudadano by MAD & Un Medio

Trending Now

EXPLORE ALL
Back to Top

Sign up to our mailing list

ArticlesVideosProfilesAdvertiseAbout