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Exploring Material Mastery – The Alfa Collection by Almagre Ceramicas

Nestled in the creative heart of Villa Allende, Córdoba, Almagre Cerámicas exemplifies the region’s rich design ethos. Founded by architect Soledad Velázquez and industrial designer Juan Virano, Almagre is not merely a ceramics studio but a testament to the duo’s commitment to fusing diverse materials, disciplines, and techniques.

The Alfa collection is a trio of objects—Jarra (pitcher), Infusora (infuser), and Cafetera (coffee pot)—born from an ongoing exploration of material possibilities. Almagre’s approach is deeply rooted in the transformative nature of clay, combined with the structural integrity of wood and the precision of metal. Through this union, they have created pieces that are not only functional but also sculptural, representing a dialogue between tradition and innovation. The Alfa collection represents a new chapter for Almagre Cerámicas. It is their first endeavor using high-temperature stoneware (gres) made from clay. This shift was driven by a desire to enhance the quality, durability, and impermeability of their creations while preserving a connection to the regional landscape.

"Their work encapsulates the region’s artisanal spirit while pushing the boundaries of modern design, and their latest collection, Alfa, stands as a celebration of this philosophy"

The unglazed, raw exterior of the ceramics contrasts with the sleek, white-glazed interior, offering a tactile duality that invites interaction. This choice not only highlights the material’s inherent beauty but also aligns with Almagre’s focus on blending traditional craftsmanship with contemporary design aesthetics. Central to the Alfa collection is the concept of structural exploration. Each piece reflects a meticulous study of how materials interact—how clay can seamlessly connect with wood and aluminum to create objects that are both visually striking and structurally sound.

The Jarra Alfa, for instance, showcases a sophisticated interplay between its ceramic body, a wooden handle made from Guayubira, a hardwood native to the Litoral region of Argentina, and aluminum accents. These components are joined through a system of press-fits and precision engineering, ensuring that the pitcher maintains its integrity over time. The handle’s ergonomic design and the functional spout emphasize usability, while the craftsmanship elevates it to an object of art. The Infusora and Cafetera further exemplify this synergy. Both pieces feature an aluminum-topped lid, a wooden handle, and an innovative stainless steel infuser system. This thoughtful integration of materials not only enhances functionality but also creates a cohesive aesthetic across the collection. The infuser’s unique design, which allows for vertical movement and optimal infusion, is a testament to Almagre’s commitment to both form and function.

"In Alfa, we see the soul of Almagre—a brand that bridges the gap between art and design, creating objects that are timeless in their appeal and innovative in their execution"

What sets Almagre apart is their dedication to their roots. Velázquez and Virano are not just designers; they are educators and advocates for Córdoba’s rich design heritage. Their work at Almagre reflects a commitment to showcasing local materials and craftsmanship on a global stage. By sourcing clay from Villa Allende and repurposing Guayubira wood discarded by the local industry, they reinforce their connection to the land while promoting sustainable practices. Yet, Almagre’s vision extends beyond tradition. The Alfa collection is a bold step into the future, where technology and craftsmanship converge. The precision of the metalwork, the innovative assembly techniques, and the aesthetic minimalism speak to a modern design sensibility. Alfa is more than a collection; it is a statement about the possibilities of ceramics in contemporary design.

The name Alfa signifies a beginning—a foundational point from which new ideas emerge. For Almagre, it marks the start of a new era, one defined by their exploration of gres and their ability to push the boundaries of ceramic design. It reflects their belief in constant evolution, a principle that drives their creative process and informs their philosophy. The Alfa collection is not merely functional—it is an invitation to experience the art of living. The tactile quality of the unglazed ceramic, the warmth of the wooden handles, and the cool precision of the aluminum elements create a sensory experience that elevates everyday rituals. Whether pouring a cup of coffee or infusing tea leaves, the objects encourage mindfulness and appreciation for the craft behind them.

In a world increasingly dominated by mass production, Almagre Cerámicas offers a refreshing counterpoint. Their work reminds us of the value of craftsmanship, the importance of locality, and the beauty that arises when tradition meets innovation. The Alfa collection is a testament to their vision—a collection that not only serves a purpose but also tells a story.

As Almagre continues to explore the possibilities of ceramics, the Alfa collection serves as a beacon of their potential. It is a collection that honors the past while embracing the future, rooted in Córdoba’s design heritage but unafraid to push boundaries. With the Alfa collection, Almagre Cerámicas reaffirms their place at the forefront of modern ceramics, offering pieces that are as thoughtful as they are beautiful. Through their work, they invite us to slow down, to appreciate the materials that surround us, and to find beauty in the everyday.